Seo, Search Engine Marketing und Mobile Marketing

With SEO we define the activities that are carried out in order to attract a website for the search engines and to position it in the best most possible SERP (Search Engine Results Page). In principle, the SEO activities start before the development of the website. If we base on that the online pages should attain longer results in time we need to have a secure CMS system,where we don't need no more to make several interventions. We can make known our online project by the SEM (Search Engine Marketing) activities. Thanks to the PPC campaigns with contextual advertising and many other initiatives, the percentage number of acquaintance of our company will increased. The last online born activity is the MO (Mobile Optimization) that makes possible that our website is visible in mobile devices like smart phones, PDAs, iPhone and much more.

We have to consider that the Seo activities can not be observed in a short time. We're talking about a long-term work that indicates the first results after several months. This time depends on the various search engines and directories where the website have the optimization processes.

Here are the basic SEO activities divided:

Market analysis

  • Competitive Analysis
  • Market trends
  • Select keywords

Structural analysis

  • Structure of the site
  • Structure of internal site links
  • Optimization of the structure
  • Analysis of required interactions

  Content analysis

  • Domain name
  • Content of the website

Technical Analysis

  • Hardware and software server
  • Content Management Tools
  • Interaction tools
  • Encoding Html Site

Analysis of external links

  • Diagram external links
  • Link Building Strategies
  • Dissemination activities Popularity
  • Blogs and social interaction

Website Analysis - Analitycs

  • Analysis of the site
  • Analysis results online
  • Analysis results off-line