Market analysis

The online market analysis must be combined with the traditional marketing strategies. In-running of a business, trade, industry, tourism, we have to make a regular monitoring of the competitors and the activities of them. The same can be lead online : The online movements of the "competitors" are hunted, witch demonstrates what activities they perform, what markets they influence and additional strategic data.

In 90% of the Categories the online competition in the online sectors correspond to a physical traditional competitor (and by a careful study of the market you will be reminded that you may know the competitor), only in a few cases there is an online competition that not coincides with a physical traditional competitors (especially in the technology sector and services).

The barriers of classical analysis have evolved and taken into account and expanded the territory of our competitors. The territorial principle states that by the comparing of us and the competition we need to break out over the territorial limits of the market, so the competition appears on a boundary bottles.

After this long introduction, you have here a small summary of the elements of an analysis of the online market:


- Identification of online competitors (without territorial limitation);
- Analysis of the activities and instruments the my competitors use online -;
- Analyzing the behavior of online target group (online goal can deviate from the goal line).