Video-Marketing, Video-Sharing und Web-Video-Marketing

Among the various web marketing techniques is included also the "Web Video Marketing", respectively the use of many online video channels made available for the promotion of our activities.
There are two types of videos: The professional videos (entrepreneur videos, short films) that are implemented by firms in the practice or amateur recordings of private production.

Both forms have their strengths and weaknesses:

  1. Both forms have their strengths and weaknesses. With a professional video it means: The product has the purpose to be presented and sold  of the "internal" point of view, these are developed by specializedThe amateur videos are often prepare for achieving of private purposes. In Enterprise they re used to present details of products to demonstrate or illustrate edits. On the other hand the tourism industry is often the customize that realize videos of their travel destination and leave a review for the company and lead to visit our company (if the check is positive, of course). Here are no costs available. companies and often achieve significant capital outlay.

 

The video marketing is realized through these channels:


http://www.youtube.com/
http://video.google.it/ (the results of the search are adopted from YouTube and other video channels)
http://vimeo.com/
And much more ...

 

The advantages offered:

  • The videos will be indexed in search engines, it is another resource to slope in the SERPs

  • In the profiles of the video-sharing platforms there is often the opportunity to place their own links, and from thus can also benefiting the SERPs (the higher is the transparency and quality of the site on the platform the greater is the advantage for the website)

  • The videos can be integrated into your web site (their infrastructure will not be charged)
  • The videos can be installed in almost any Social Network

 

Some tips for the production of online video:

  • Design as much as possible original videos
  • Develop expressive videos that are interesting to look at
  • Try to include some music in your videos
  • Watch out the video settings: title, descriptions to apply to the video (in order to let these also appear in the SERP search engines) descriptive meta-tags
  • Create a flowing video and not  sequences of photos
  • Keep the duration of the video within the limit of interest. For longer videos considers that the audience get discouraged
  • Write the name of your online activity on the video and alter from time to time the first frame of the video. If the video is not attracting many visitors it may depend on the initial uptake. Platforms such as YouTube approve the changes of the frame in the video

We haven't appeal to the issues of rights and policy for the publication of videos (although these must be addressed) that why the platforms of "video sharing portals" that we can use have their relative political conditions and only by accepting their conditions we can make use of these portals.

 

AN EXAMPLE FOR PRODUCING AN AMATEUR VIDEO FOR A HOTEL:The video has been realized with a digital camera, the goal was for lack of material to present through a YouTube video the new build Hotel and to gain visibility with descriptions . This video should be used in social networks and blogs of the relative industry sector . On the video there is never an improvement made in the post-production and nevertheless it was successful.